Targeted Direct Mailing Campaigns for Golf Course Management

TARGETED MAILING CAMPAIGNS:

Once we have run the data analysis report, studied the findings and given relevance to the most common elements of your database, it is time to put that information to use. Using pinpoint accuracy, we take various database characteristics, merge them into a very targeted list and send a mailing of at least 5000 prospects within a predetermined radius of your club. Again, the elements of this list are a close replica of the information that we have gathered in our data analysis process. It is too important to guess whom these prospects might be, so our approach is quite scientific.
What drives large numbers to your club? A targeted mailing with a high value offer. If you have a restaurant, invite them for a free round of golf and free dinner to follow. During the dinner, prepare a PowerPoint presentation that shows the benefits of coming to the club or being a member if applicable. Close them with an on the spot offer, and be relentless in post event follow up. The results will astound you. This process occurs twice a year.

NEW NEIGHBOR MAILINGS:

New Neighbors can be a great source of new business. Each year, some move out of the area, and others move in. Our new neighbor program is designed to target those new neighbors that most closely match available data from your data analysis report. These monthly recurring mailings go out on a full color 6 x 11 oversized panoramic postcard that is custom designed for your club. It makes use of variable data and you are only billed for what you use (if less than the desired new neighbors move in each month, you only pay for actual mailings). This automated program again makes use of our patented technology for producing small quantity customized full color offerings via direct mail. A minimum of 100 new neighbors that meet our criteria will be sent your offer each and every month. This is not a marriage mail campaign mixed in with countless other offers. It is a solo mail campaign designed for maximum effectiveness.

RADIUS MARKETING CAMPAIGNS:

Ever hear the expression that "Birds of a feather flock together?" That is what makes radius marketing so important. Each time a new member joins your club, we supply you with a private "secure" online entry portal to simply log on and enter their address. A full color mailer is custom designed just for this program. Each time you enter a new customer, a mailing is sent to the minimum of 50 closest neighbors announcing that someone in their neighborhood just joined your club. If you have permission from the member (via your membership agreement) we can even mention their name in the mailer. If not, we simply input their street name. The message sounds like this... "Your neighbors on Berwick Drive just joined Cypress Country Club. With all of the golfing choices available to them in the area, they decided to place their trust and confidence in the area's premier club." This should be followed by an enticing offer. These highly targeted radius mailing campaigns have been used by thousands of companies nationwide and have produced stellar response as it leverages the most important aspect in marketing - the implied referral. Additionally, it makes use of our patented technology that efficiently produces and delivers high quality full color oversized mailers at small quantities.

Your company will also receive access to the actual names that were mailed for each radius marketing campaign. They can be used for comparing future members to the prospect list to determine precise ROI.

PROSPECTIVE BIRTHDAY MAILINGS:

Wouldn't it be great if you knew the birthdays of all your closest neighbors, especially if they could be classified to most closely match your current customer database? Well consider it done. Each month, we use your database analysis once again to select those birthdays that are closest to the club and most closely resemble your available criteria. From there, we prepare a customized solo mail campaign that goes out automatically each and every month timed just right to offer that new prospect a great birthday offer. Typically a round of golf or free dinner (possibly even both) to at least 100 of these new prospects each month can work wonders for your club. Best of all, you never have to think about it as it too makes use of our automated patented technology.

INTERNAL COMMUNICATION AND BIRTHDAY MAILINGS:

Based on the needs of your club, we suggest a solo mailing every quarter to the current members that showcases a benefit to them for referring a new user or member. Repetition is the key to success in marketing to your current constituency. This again, will happen automatically. We also recommend that if you gather birthday data, we time a personalized offer for them to come in for a free dinner or round of golf either on their birthday or during their birth month. They will seldom if ever play or eat alone when celebrating their special day, so the incremental sales are a huge income booster to the club. The costs of this comprehensive, fully automated neighborhood marketing campaign is much less than you might imagine. It is designed to maximize efficiency and create the highest ROI. The entire program is turnkey and all graphic design, data analysis, prospective list acquisition and direct mail fulfillment is all taken care of for you.